2013 is already shaping up as one of the most action packed years in the long history of Dakota 501.
So far we've gone online, we've re-shuffled the shop floor with some great new additions, we've hired some killer new staff... but perhaps the biggest of all things to happen to Dakota 501 in 2013 is the addition of I LOVE UGLY to its repertoire.
I Love Ugly is a New Zealand based label whose mash-up of U.S inspired street style, U.K lad wear and homegrown NZ steez has taken the world by storm.
Dakota have by far the largest selection of ILU in Australia and, given the heavy New Zealand influence within our own team, are damn excited to be waving the I Love Ugly flag down under.